When it comes to cosmetics, you need to have been living under a rock to have not heard of Sephora. Sephora is one of the leading retailers of perfumes and luxury cosmetics like Biossance, Yves Saint Laurent etc. along with its own Sephora collection. Given the exclusivity of the products, nothing at Sephora comes cheap. That’s why you should never let go of Sephora coupons.

Sephora was set up in 1970 by Dominique Mandonnaud and is known for its unique, open-sell environment. Today, Sephora has a powerful presence in a number of countries around the world. They have over 430 stores across the US and 2,300 stores across the world. In addition, you can also use your Sephora coupons online at sephora.com or on the Sephora mobile app.

What makes Sephora special is that unlike the usual drugstores with only a few brands to choose from, Sephora has hundreds of brands. They also have a number of unique beauty tools that can help you doll up. When shopping online, you can learn how to use their makeup and create signature looks through tutorials. You can pick up free samples or skincare, makeup and fragrances every time you shop at Sephora. If you don’t have Sephora coupons, the only time you can save money while shopping is during the biannual sale. However, not everyone has access to this sale; it is only for the members of Sephora’s loyalty program. Lastly, Sephora differentiates itself from its competitors with a unique return policy. According to this policy, you can return something in its brand new state or even after trying the product.

While mere mortals must try on concealer and foundation shades to find the closest match, at Sephora, you can get your own color IQ number to help choose the perfect cosmetics. Wondering how this works? Unlike traditional cameras, a handheld color IQ device takes a photograph of your skin in absolute darkness. This eliminates variables that distort your skin shade. Here, you don’t simply choose between light and dark, there are 110 skin tone shades as mapped out by pantone.

If you’re looking for a gift for your sister, your mother or your partner, you can’t go wrong with a Sephora product. However, it’s probably a good idea to stay away from cosmetics unless you know their skin type and color preferences. Instead, spend your Sephora coupons on fragrances, makeup brushes or even a gift card.

Sephora isn’t only for women. In a world where men value being groomed well, the range of grooming products and fragrances for men is continually rising. Pick between classic favorites like Dior and Hermes or try something new from the Dollar Shave Club.